Anand Sahu, a 25-year-old entrepreneur from Jhansi district of Uttar Pradesh, has a family of five members who are all engaged in their respective works. Anand’s father had been running flour mill-cum-oil extraction enterprise near the local market for the last five years. During this time Anand helped his father run the business while pursuing his Master of Commerce degree, which he has now completed. But due to an unfavourable job market, he did not succeed in securing a decent job despite applying to many places.