IMEDF, the Special Purpose Vehicle of Development Alternatives Group conducted an online workshop on ‘Marketing Solutions for Enterprises in F&B sector’. As we continue our mission to support and empower farmers through our Food and Beverages clusters, it's crucial to emphasise the significance of marketing in achieving our goals. Marketing plays a pivotal role in the success and sustainability of the clusters, enabling them to maximise the value of agricultural produce, enhance farmer and entrepreneur’s income, and build stronger rural economies.
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