Perspectives Details

From Information to Ownership: How Community Media Drives Change

In this month’s Development Alternatives blog, Maj. Gen. Rahul Bhardwaj (VSM) explores how community media is reshaping climate resilience and development at the grassroots. The article highlights how locally rooted platforms such as Radio Bundelkhand bridge the gap between complex policy interventions and everyday realities, translating technical knowledge into accessible, relatable conversations. The piece underscores the power of participatory, two-way communication in building trust, strengthening governance, and fostering community ownership, ensuring that people are not passive recipients of information, but active drivers of sustainable change.