Digital Solutions Connecting the Last Mile:
Where Are We and What Lies Ahead?
Digital India
has completed seven years in its attempt at enabling digital
literacy, digital infrastructure creation as well as public service
e-delivery that is inclusive and innovative.1 This flagship programme of
the Government of India has had a positive impact since its launch in
July 2015 in easing access to the internet and basic digital facilities.
Take, for instance, the fact that the total number of internet
connections in India has reached 834.29 million in 2022, almost tripling
from 302.33 million in 2015. The rural–urban divide has narrowed down,
albeit marginally, with the share of rural areas growing from 35.58% of
the total pie in 2015 to 40.35% today (Statista 2022).
Information and Communication Technologies (ICTs), such as the ones
Digital India introduces, have become more than just mere devices of
connectivity; they now signify opportunity and empowerment for millions
of people across rural India. They have the power to catalyse
entrepreneurial capabilities among low-income households struggling
within traditional sources of employment such as agriculture. For women,
they have the ability to transform lives by overcoming traditional gender
barriers, which prevail at home and in the marketplace. The government recognises this immense power of ICTs and has made several efforts to
increase their access and delivery in rural regions.
One such case is that of the Common Service Centres (CSC) Scheme.
The scheme has for long been an essential part of India’s e-governance
ambitions. It was launched under the National e-Governance Plan in 2006
and was reinvented under Digital India in 2015 as CSC 2.0. CSCs, along
with financial inclusion schemes such as Vidyut Sakhi and Business
Correspondent (BC) Sakhi, represent the government’s intentions and
efforts to increase access to and delivery of public services in rural
India. These e-government initiatives aim to improve transparency and
increase access to public services and information in the country. They
do this by increasing integration between different financial and
administrative departments and reducing the time and cost of public
service delivery to villages in India.
Moreover, the CSC programme has the potential to mobilise women’s
entrepreneurship in rural pockets of India. This is necessary due to the
overwhelming gender gap in access to the internet and mobile technology
in the country. Research indicates that in India, men are 28 percentage
points more likely than women to own a mobile phone (Pew Research Center
2019). The situation is worse in rural areas where men
are twice as
likely to have used the internet as women in a 49% to 25% ratio (GoI
2021). All these data are a matter of concern because access to the right
technology has immense benefits, not only for expanding a woman's
entrepreneurial abilities, but also for the economic advancement of her
entire community. While the CSC network and gender-inclusive schemes
like Vidyut Sakhi and BC Sakhi aim to be inclusive, gaps
do exist in practice. Key issues such as longer travel time and
transaction cost, low digital literacy, lack of training for CSC
operators, language barriers, lack of infrastructure, and lack of
awareness of e-government services continue to plague the system
(Sharma, Metri, Dwivedi, et al. 2021; Figure1). These challenges have
impacted the potential of ICT to produce an equitable and sustainable
culture of entrepreneurship in the country.
Figure 1. Key challenges in the Common Service Centres
model.
Source: Sharma, Metri, Dwivedi, et al.
(2021)
Despite the
promises of Digital India and the ubiquitous presence of mobile
phones and internet services in our lives today, the evidence highlights
that the reality of ICT access in India is much different. But the
challenges discussed above should not discourage us. Several initiatives
by civil society organisations, for-profit social enterprises, and in
fact, financial institutions have emerged in recent times with valuable
lessons that can help shape the evolution of the ICTs and women’s
entrepreneurship nexus in India and other emerging economies (Malhotra,
Kanesathasan, and Patel 2012). These initiatives from entities such as HDFC Bank, AISECT, Hand-in-Hand, and Mann Deshi Mahila Sahakari Bank, to
name a few, alongside initiatives here at DA recognise the power of ICTs
as an agent of change to bring about economic transformation for the
country. Documenting these models and learning from
them can help
policymakers and practitioners fill in the gaps in their initiatives as
well as work on scaling up already successful initiatives on the ground.
By catalysing the immense reach of ICTs, there is an opportunity today
to bring about a digital revolution for millions of women across rural
India.
References
GoI
(Government of India). 2021. Release of NFHS-5 (2019-21) – Compendium
of factsheets. New Delhi: Ministry of Health and Family Welfare, GOI.
Details available at https://main.mohfw.gov.in/basicpage-14, last
accessed on 26 August, 2022.
Malhotra, A., Kanesathasan, A., and Patel, P. 2012. Connectivity: How
mobile phones, computers and the internet can catalyze women's
entrepreneurship. Washington, DC: International Center for Research on
Women (ICRW). Details available at
https://www.icrw.org/wp-content/uploads/2016/10/Connectivity-how-mobile-phones-computers-and-the-internet-can-catalyze-womens-entrepreneurship.pdf,
last
accessed on 09 September, 2022.
Pew Research Center. 2019. Mobile Connectivity in Emerging Economies.
Pew Research Center. Washington, DC: Pew Research Center. Details
available at
https://www.pewresearch.org/internet/2019/03/07/mobile-connectivity-in-emerging-economies/,
last
accessed on 09 September, 2022.
Sharma, S. K., Metri, B., Dwivedi, Y. K., and Rana, Y. K. 2021.
Challenges common service centers (CSCs) face in delivering e-government
services in rural India. Government Information Quarterly,
38 (2). Details available at
https://doi.org/10.1016/j.giq.2021.101573, last
accessed on 09 September, 2022.
Statista. 2022. Number of internet connections in rural and urban areas
of India from financial year 2015 to 2022. Statista. Details available
at
https://www.statista.com/statistics/1196721/india-internet-connections-in-rural-and-urban-areas/,
last accessed on 26 August, 2022.
Footnote
1Read more about the Digital India Programme at https://www.digitalindia.gov.in/.
Saundharaya Khanna
skhanna@devalt.org
Simantini Ray
sray@devalt.org
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