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        New Inclusive Model of TARA Akshar+ programme   TARA Akshar+ 
        is an ICT based innovative programme to make illiterate women 
        functionally literate. Though the programme has its own USP (in terms of 
        memory hook techniques, flexible timing, short duration of time and 
        service available at the door step to attract learners), deeper probing 
        on the results and related qualitative aspects have pointed towards some 
        gaps. These gaps are primarily related to women’s participation and 
        their retention graph. Field research based on formal and informal 
        interviews with the target population as well as the village communities 
        have revealed that women and their families do not see any ‘tangible’ 
        and ‘short term’ benefits arising from this association relating to the 
        value of literacy in their day to day life and in providing better 
        livelihood options or enhancing their incomes.  To make this programme successful, it becomes 
        essential to involve not only the women but the entire community and to 
        show them the value of this engagement so that they start taking 
        ownership. Towards fulfilling this aim, an inclusive strategy of 
        engagement has been chalked out, which includes the following aspects: · Extended 
        duration: Integrating additional sessions of reading practice as ‘Apni 
        Pathshala’ (AP) in the TARA Akshar+ programme, where AP runs as an 
        ‘activity centre’ rather than just as a reading club and it emerges as a 
        Continuous Learning Centre (CLC) after the programme ends. Though the 
        learning component of the TARA Akshar+ programme is for just two months 
        but the AP component is for another six months. The AP centres are not 
        only for the TARA Akshar+ learners but for all women who are 
        semi-literate or illiterate in the community. TARA Sahelis will 
        facilitate the self-learning process by showing films, skits, sharing 
        the reading materials and having discussion rounds. · Apni 
        Pathshala developed as an activity centre: APs will be developed as 
        a platform where stakeholders such as Panchayats, Civil Society 
        Organisations, Jan Shikshan Sansthans, Aanganwadis, will take the 
        lead by utilising this centre as an interactive platform for fulfilling 
        their mandate of reaching out to communities. · Motivational two 
        minute clippings: In the ongoing TARA Akshar+ programme, the women will 
        be motivated by regular viewing of inspirational movies, songs and 
        actual real life motivational clippings. This will help them see the big 
        long term picture about how this programme is enhancing the qualitative 
        aspects of the learners’ lives. · Ownership: This programme cannot be done without due 
        engagement of the entire village community as people in the village have 
        to take ownership for ensuring that the women attend classes regularly 
        and to bring inputs that the AP remains an activity hub which has space, 
        engagement opportunities and so on. This new engagement strategy calls for a clear 
        communication strategy without which it would be impossible to bring 
        different stakeholders on board. For example in this new inclusive 
        model, messages for the village communities will focus on: · Women’s literacy 
        is a step to progress and development of the entire village. · This literacy 
        programme is a building block to development. · Strength of this 
        building block lies in the extent of ownership taken by the community 
        towards running of this programme. · Apni Pathshalas emerging as 
        Continuous Learning Centres is an indicator that the village is 
        responsive and is ready to become the ground of new development 
        initiatives. Similarly there are communication messages being 
        framed for different stakeholders such as the CSO partners, PRIs, Block 
        Development Officers, school authorities, education department 
        officials, Aanganwadi and health officials. Realising the 
        importance of the delivery process, intensive efforts are being 
        undertaken to bring the internal stakeholders like the trainers, 
        instructors and supervisors on board. The entire training design is 
        being reworked to make it more interactive and goal oriented. Though this new strategy involves a lot of ‘high 
        touch’ from the programme personnel (mainly in the initial stages of the 
        programme) but it also ensures programme outcomes (positive changes in 
        the lives of women) and sustainability in the long run.
        q Alka Srivastavaasrivastava@devalt.org
   
        
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