New Inclusive Model of TARA Akshar+ programme
T ARA Akshar+
is an ICT based innovative programme to make illiterate women
functionally literate. Though the programme has its own USP (in terms of
memory hook techniques, flexible timing, short duration of time and
service available at the door step to attract learners), deeper probing
on the results and related qualitative aspects have pointed towards some
gaps. These gaps are primarily related to women’s participation and
their retention graph.
Field research based on formal and informal
interviews with the target population as well as the village communities
have revealed that women and their families do not see any ‘tangible’
and ‘short term’ benefits arising from this association relating to the
value of literacy in their day to day life and in providing better
livelihood options or enhancing their incomes.
To make this programme successful, it becomes
essential to involve not only the women but the entire community and to
show them the value of this engagement so that they start taking
ownership. Towards fulfilling this aim, an inclusive strategy of
engagement has been chalked out, which includes the following aspects:
· Extended
duration: Integrating additional sessions of reading practice as ‘Apni
Pathshala’ (AP) in the TARA Akshar+ programme, where AP runs as an
‘activity centre’ rather than just as a reading club and it emerges as a
Continuous Learning Centre (CLC) after the programme ends. Though the
learning component of the TARA Akshar+ programme is for just two months
but the AP component is for another six months. The AP centres are not
only for the TARA Akshar+ learners but for all women who are
semi-literate or illiterate in the community. TARA Sahelis will
facilitate the self-learning process by showing films, skits, sharing
the reading materials and having discussion rounds.
· Apni
Pathshala developed as an activity centre: APs will be developed as
a platform where stakeholders such as Panchayats, Civil Society
Organisations, Jan Shikshan Sansthans, Aanganwadis, will take the
lead by utilising this centre as an interactive platform for fulfilling
their mandate of reaching out to communities.
· Motivational two
minute clippings: In the ongoing TARA Akshar+ programme, the women will
be motivated by regular viewing of inspirational movies, songs and
actual real life motivational clippings. This will help them see the big
long term picture about how this programme is enhancing the qualitative
aspects of the learners’ lives.
·
Ownership: This programme cannot be done without due
engagement of the entire village community as people in the village have
to take ownership for ensuring that the women attend classes regularly
and to bring inputs that the AP remains an activity hub which has space,
engagement opportunities and so on.
This new engagement strategy calls for a clear
communication strategy without which it would be impossible to bring
different stakeholders on board. For example in this new inclusive
model, messages for the village communities will focus on:
· Women’s literacy
is a step to progress and development of the entire village.
· This literacy
programme is a building block to development.
· Strength of this
building block lies in the extent of ownership taken by the community
towards running of this programme.
·
Apni Pathshalas emerging as
Continuous Learning Centres is an indicator that the village is
responsive and is ready to become the ground of new development
initiatives.
Similarly there are communication messages being
framed for different stakeholders such as the CSO partners, PRIs, Block
Development Officers, school authorities, education department
officials, Aanganwadi and health officials. Realising the
importance of the delivery process, intensive efforts are being
undertaken to bring the internal stakeholders like the trainers,
instructors and supervisors on board. The entire training design is
being reworked to make it more interactive and goal oriented.
Though this new strategy involves a lot of ‘high
touch’ from the programme personnel (mainly in the initial stages of the
programme) but it also ensures programme outcomes (positive changes in
the lives of women) and sustainability in the long run.
q
Alka Srivastava
asrivastava@devalt.org
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