Entrepreneurship for a
Green Economy
… driven by systemic innovation
Veer Singh
Rajput is a 43 year old entrepreneur from Ganeshgarh, Jhansi who used
his experience of working with technical institutes and organic farming
centre to set up a vermi-compost production centre in his village.
Within a few years, most people in the village started buying their
compost from him and he successfully enabled the entire village to farm
organically. In the local market he is known for the quality of his
product, and has the Indian Railways and Forest Department among his
clientele. He has become a role model for aspiring entrepreneurs, while
demonstrating that profits can be made by caring for nature. 
Micro enterprises such as Veer Singh’s are a pathway to
address multiple Sustainable Development Goals through one initiative.
His work contributes to fulfillment of goals on sustainable production
(SDG 12), ensuring livelihood generation and economic growth (SDG 8),
reducing poverty (SDG 1), ensuring better management of natural
resources (SDG 14, 15) and building resilience (SDG 13).
Micro, small, and medium-sized enterprises make up more
than 90 per cent of all businesses globally, contributing to more than
half of all employment and more than a third of gross domestic product.
(Fida, 2008).1
It is also known that clusters
of small businesses build a more diverse economic model in
comparison to big businesses; an aspect that is critical to building
resilience in society and the environment. Being decentralised and
local in nature, there is greater inter-dependence and ownership of
natural resources; as communities are dependent on the resources for
their sustenance. Further, small businesses also have the ability to
quickly adopt innovations and replicate them at scale. All of the above,
making them a one-stop shop for not only localising the sustainable
development goals (generally found to an esoteric concept to be dealt by
government and civil society) but for creating far reaching and enduring
impact.
We need to
therefore, bring
the once
pervasive concept of decentralised entrepreneurship driven
value-creation to the forefront again; bringing life back into the
“missing middle” of entrepreneurs and their immediate business
networks. It is time to nurture not just few Veer Singhs but many a
million more.
Micro-enterprises are a hugely diverse group, with a wide
range of strengths and constraints. Many are in business due to
necessity, for want of other viable income alternatives. Others seek
opportunity and dream of changing their lives.
Hence, in
order to nurture entrepreneurship at scale, there is need for
systemic change, driven by a process of transformation
that is planned and managed in a participatory manner. Collective will,
with collaborative action is required to first remove barriers that
stifle the emergence of micro-enterprises and second, put them on an
accelerated growth trajectory that enables entrepreneurs to turn into
impact creators – leading the transition into fair, green and resilient
economies. A cookie-cutter, scheme driven, top-down approach in which
one solution is meant to fit all, will not work.
An essential first step in a process of systems
innovation is to understand the inter-connectedness between problems.
In this instance, we need to ask ourselves three key questions:
-
Why does a person become an entrepreneur?
– In their perception, what do people themselves see as
the principal reasons for setting up a business or not setting up a
business? How can a system – in the family, community and society be
created that supports and promotes entrepreneurship?
-
Where is the (syn)ergy?
-
Can latent strengths, through greater connectedness
between stakeholders, be re-crafted into new enterprise solutions, in
which people can capitalise on local resources and traditional skill
sets, yet adopt innovative technologies and find comfort in new kinds
of increasingly formal business models and aggregator driven market
systems?
-
What does it take to “Empower”
– In real terms, how do support systems help existing
and potential entrepreneurs overcome barriers to growth? What are the
interactive tools that connect low income micro-entrepreneurs to a
larger ecosystem – communities, the business world and media?
Second,
among the major challenges that confront us, is how the appar ently
conflicting objectives of economic viability (essential to
sustainability) and social inclusion (essential for benefits to reach
the marginalised segments, particularly women) can both be met. There
is need for collaborative, dynamic platforms that bring diverse
stakeholders together to pursue shared goals. One such example of a
platform is The Smart Power for Rural Development (SPRD) programme
funded by The Rockefeller Foundation. Successfully running in its 5th
year, the programme takes a systemic view of energy access in rural
India, particularly for productive use. It does so through recognition
of the transformative role, electricity and entrepreneurship, when
brought together, play in local value addition, inclusive economic
growth and employment. The programme has led to greater incomes through
micro enterprises, the creation of new jobs, new enterprises run by
women, pure water being made available; in addition to thousands of
homes being lit up through clean power.
In focusing
on entrepreneurship, such platforms
need to prioritise, in a concerted manner, the following objectives:
a)
Liberate
entrepreneurial energies through social innovation
We need to take into account the
social and structural constraints
that currently
make it much more difficult for the disadvantaged to see
and take advantage of emerging opportunities and available resources.
It specifically needs to look at, for example, at how mobility
challenges, patriarchal systems, etc. inhibit women from setting up
entrepreneurial ventures.
Every entrepreneur in rural India has a story. Each is a
potential innovator and agent for mobilising social change.
We need to, therefore, co-create solutions within the
community - empowering entrepreneurs with tools to create their own
futures with their own hands.
b)
Strengthen
the entrepreneur through a robust support system
Once the systemic issues that impede entry into
entrepreneurship are resolved, we need to provide support services that
enable enterprises to run as viable, profit-making and expanding
ventures.
The
spectacular improvements that have occurred in the lives of the
privileged few in Indian society are, in large measure, due to an
explosion in access to information and knowledge. Our work should aim
to, therefore, effectively improve access to knowledge on various
aspects of running a successful business and facilitates enhanced
exchange of information between stakeholders in local enterprise
eco-systems.
Collaborative action is required at two levels – the
meso-level with one set of actors providing services that enable
‘efficient’ and ‘effective’ operations; and the macro-level with
agencies who provide easier access to capital and influence the policy
and regulatory environment.
c)
Accelerate green enterprise solutions through a conducive policy
environment
Investments
need to reach local economies where
resources are scarcest and where there are big risks to the SDGs not
being achieved. Particularly relevant is the need to systematically
support formal and informal enterprises engaged in agriculture,
forestry, fisheries, renewable energy, water and sanitation, waste
management and other sustainable production and service sectors. And
most importantly, there needs to be
additional reforms and partnership initiatives to create
enabling conditions for green micro enterprises in the form of new
policies that provide incentives to large businesses to make their value
chains greener and more inclusive by establishing marketing avenues for
the products and services of local enterprises.
Partnering
with la Caixa Banking Foundation of Spain, in the Work 4 Progress
initiative, Development Alternatives has put together an “innovation
platform” to create systemic solutions that unleash entrepreneurship.
With an eye on viral replication, our team is working with local
stakeholders and development partners to put the following “triggers” in
place:
-
A “Community” of change agents
– points of influence in the enterprise ecosystem.
-
A Coalition of “Micro-Movements”
–
specifically mandated to promote more conducive
enabling frameworks and support systems.
-
A portfolio of new service packages
and interactive tools to bridge gaps in connectivity, mobility and
market access.
-
Evidence of success in the form of successful and
flourishing micro enterprises –
measurement of evidence of impact being created on
ground
Development
Alternatives aims to demonstrate impact at scale,
through the establishment of approximately 30,000 new micro-enterprises
or expanded businesses each year from 2022 onwards. We have set up a
special purpose vehicle, the Indian Micro Enterprises Development
Foundation to accelerate the provision of enterprise and cluster
development services in the most underdeveloped areas of India. In
2027, we anticipate that over 300,000 families will experience the
benefits of a secure livelihood from enterprises that have received
support from IMEDF and partners in the Work 4 Progress initiative.
Lastly, we believe that the global goal of livelihood
security for all will not be achieved by one platform alone but through
the emergence of similar platforms in various geographies across the
world.
■
Endnote
1
http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.188.5761&rep=rep1&type=pdf
Kanika Verma
kverma@devalt.org
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