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        Behaviour Change Campaign
        for Positive WASH Outcomes
 
          
        Over 
        37.7 million Indians suffer from waterborne diseases annually. This is 
        close to the population of California! 1.5 million children die from 
        diarrhoea alone!! 
        According to the National Family Health 
        Survey, of the approximate 0.63 million rural schools in India, only 44% 
        have water supply facilities.Unsafe drinking water causes high risk of 
        water-borne diseases like cholera, typhoid, hepatitis A, dysentery and 
        diarrhoea. The major cause of these water-borne diseases is 
        microbiological contamination of drinking water.  
        As per WHO statistics, hand hygiene can lead 
        to the prevention of 1.5 million child
         deaths 
        worldwide. Hand washing is labelled as one of the most cost effective 
        methods of reducing illnesses among school children, which can lead to a 
        reduction of almost 50% illness related absences from school. However, 
        many children from the age groups of 5-13 do not follow simple hand 
        hygiene and sanitary protocols due to a variety of reasons including 
        lack of awareness and sometimes due to lack of necessary infrastructure. 
        Keeping the substantially positive impact of 
        the establishment of WASH principles at this formative stage in the 
        child’s life, the CLEAN India team at Development Alternatives designed 
        a series of interventions based on the 4 As Approach – Assessment, 
        Awareness, Action and Advocacy, which were aimed at influencing changing 
        sanitation behaviour and practices by instilling best practices among 
        students in the age group of 8-13 years in one government school in 
        Gurgaon district in Haryana and 33 schools in Alwar district in 
        Rajasthan.  
        Under the ‘WASH in School’ programme, 
        students from classes 3rd,4th and 5th have been educated regarding the 
        importance of water, personal and public hygiene and made aware of 
        practical techniques they could follow at home and at school to have 
        access to safe drinking water, proper hand-washing technique and why 
        it’s important to follow it.  
        The CLEAN India team undertook numerous 
        sessions in different formats including cla ssroom 
        sessions, guided story reading sessions, documentary presentations, 
        quizzes, wall-art, street plays, games and science demonstrations over 
        the course of the 3 months that the campaign was implemented. A variety 
        of sessions were undertaken to keep the children engaged in a fun and 
        enabling environment so that the student learning outcomes could be 
        maximised. It is hoped that these children would act as agents of change 
        within their own localities and homes to educate the wider community on 
        WASH practices. 
        The highlight of the project was the 
        selection and capacity building of wash ambassadors, the lynchpin of the 
        project, under which specially selected students and teachers were 
        trained to promote the best practices taught for continued 
        sustainability of the programme. 'Follow the Liters' project implemented 
        in the Alwar schools drew upon a model implemented by Vestergaard in 
        Kenya. Development Alternatives installed 100 Life Straw Community 
        Filters in the government schools of Alwar district which has helped to 
        provide safe drinking water to some 8,500 students in 33 schools. 
         
        The next step was a huge awareness campaign 
        where the 100 filters were installed in the respective schools with 
        awareness and technical sessions being conducted simultaneously. Post 
        the awareness campaign, rallies were organised on World Toilet Day and 
        various slogan writing competitions were also conducted. The WASH 
        ambassadors were felicitated with caps and badges. They were trained in 
        their duties. 
        The above projects enabled the CLEAN India 
        team to reach its core mandate of influencing behaviour change for 
        positive outcomes in the most definitive fashion, by enabling school 
        children to be agents of change for their families and their 
        communities. ■ 
        Raghuvir Raghav Dasand Midhat Moini
 rdas@devalt.org
 mmoini@devalt.org
 
        
        
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