Behaviour Change Campaign
for Positive WASH Outcomes
Over
37.7 million Indians suffer from waterborne diseases annually. This is
close to the population of California! 1.5 million children die from
diarrhoea alone!!
According to the National Family Health
Survey, of the approximate 0.63 million rural schools in India, only 44%
have water supply facilities.Unsafe drinking water causes high risk of
water-borne diseases like cholera, typhoid, hepatitis A, dysentery and
diarrhoea. The major cause of these water-borne diseases is
microbiological contamination of drinking water.
As per WHO statistics, hand hygiene can lead
to the prevention of 1.5 million child
deaths
worldwide. Hand washing is labelled as one of the most cost effective
methods of reducing illnesses among school children, which can lead to a
reduction of almost 50% illness related absences from school. However,
many children from the age groups of 5-13 do not follow simple hand
hygiene and sanitary protocols due to a variety of reasons including
lack of awareness and sometimes due to lack of necessary infrastructure.
Keeping the substantially positive impact of
the establishment of WASH principles at this formative stage in the
child’s life, the CLEAN India team at Development Alternatives designed
a series of interventions based on the 4 As Approach – Assessment,
Awareness, Action and Advocacy, which were aimed at influencing changing
sanitation behaviour and practices by instilling best practices among
students in the age group of 8-13 years in one government school in
Gurgaon district in Haryana and 33 schools in Alwar district in
Rajasthan.
Under the ‘WASH in School’ programme,
students from classes 3rd,4th and 5th have been educated regarding the
importance of water, personal and public hygiene and made aware of
practical techniques they could follow at home and at school to have
access to safe drinking water, proper hand-washing technique and why
it’s important to follow it.
The CLEAN India team undertook numerous
sessions in different formats including classroom
sessions, guided story reading sessions, documentary presentations,
quizzes, wall-art, street plays, games and science demonstrations over
the course of the 3 months that the campaign was implemented. A variety
of sessions were undertaken to keep the children engaged in a fun and
enabling environment so that the student learning outcomes could be
maximised. It is hoped that these children would act as agents of change
within their own localities and homes to educate the wider community on
WASH practices.
The highlight of the project was the
selection and capacity building of wash ambassadors, the lynchpin of the
project, under which specially selected students and teachers were
trained to promote the best practices taught for continued
sustainability of the programme. 'Follow the Liters' project implemented
in the Alwar schools drew upon a model implemented by Vestergaard in
Kenya. Development Alternatives installed 100 Life Straw Community
Filters in the government schools of Alwar district which has helped to
provide safe drinking water to some 8,500 students in 33 schools.
The next step was a huge awareness campaign
where the 100 filters were installed in the respective schools with
awareness and technical sessions being conducted simultaneously. Post
the awareness campaign, rallies were organised on World Toilet Day and
various slogan writing competitions were also conducted. The WASH
ambassadors were felicitated with caps and badges. They were trained in
their duties.
The above projects enabled the CLEAN India
team to reach its core mandate of influencing behaviour change for
positive outcomes in the most definitive fashion, by enabling school
children to be agents of change for their families and their
communities. ■
Raghuvir Raghav Das
and Midhat Moini
rdas@devalt.org
mmoini@devalt.org
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