Drive towards a Common Goal: Healthy Living
Current Status of Sanitation in Rural
Households of India
Swacchta: Lifestyle to adopt or Target to achieve
According to Swacchta status report conducted by the National Sample Survey Organisation (NSSO) for the period July 2014 - June 2015, 73,176 households were surveyed in rural India covering approximately 3788 villages. Of the total households surveyed, 45.3% reported having toilets and 95.6% of these households with toilets, reported to use household/ community toilets. Despite such huge numbers reported, it also found that 52.1% of people surveyed still go for open defecation. The main reason behind is due to beliefs, values and norms of purity, pollution, caste and untouchability.
According to the fund utilisation statements of states in 2016-17, the low spending of IEC fund has severely impacted the quality and quantity of the SBM targets. For e.g. Only 30% of the states have IEC plan in place and only 5 states have appointed district IEC consultants (IEC Guidelines for States and Districts, 2017).
With increasing focus on SBM, for the FY 2017-18, INR 3,625 crores is allocated which is 27% more than the same for FY 2014-15. However, it is important to note that funds allocated for behaviour change campaign activities have been reduced by half from 15% in 2014- 15 to 8% in 2015-16 (Nikhil Srivastav, Aashish Gupta, 2015).
Though there are many agents of change it is important to tap the right
sentiments of the community. Most of the time, rational sentiments like
better health on account of use of toilets is often defeated. Therefore,
attempts are made to use emotional appeals like Responsible Citizen' to
serve the purpose.
Coffey, D., Gupta, A., Hathi, P., Spears, D., Srivastav, N., & Vyas, S. (2017, January 7). Understanding open defecation in rural India: Untouchability, pollution, and latrine pits. Economic & Political Weekly, 52(1).
Gopalakrishnan, S. (2015). Budget 2015: Sanitation And The Swachh Bharat Mission. Retrieved from India Water Portal: http://sanitation.india waterportal.org/ english/node/3234
IEC Guidelines for States and Districts. (2017).
MoDWS. (2017). Swachh Bharat Mission- Gramin (All India). Retrieved from http://sbm.gov.in: http://sbm.gov.in/ sbmreport/home.aspx
Nikhil Srivastav, Aashish Gupta. (2015). Sanitation budget allocations for 2015-16 cut- spending on behaviour change declines. Retrieved from Livemint.com: http://www.livemint.com/Opinion/b6XOmxNBkTr5MtjvgMoGyH/Likeitspredecessors-Modissanitationprogramme isstrugg.html
Sanganeria, A. (2015). Fortifying Swachh Bharat Mission. Retrieved from Livemint.