| Techno-social Integration for Clean Energy Solutions Saurabh Rastogi The present energy usage pattern of the people of Bundelkhand region of the Looking at people’s aspiration and desire for clean and affordable energy solutions, a process has been initiated to promote and commercialize clean energy products and services, with due support Considering the food habits of the local people (comprising mostly `Roti' and vegetables) of the region, different models of cook stoves with a chimney (made up of cement concrete) with different price tags have been developed by Development Alternatives. The marketing of the stove is being done under the brand name TARA Shakti. Methodology
Appointment of Marketing Associates (MAs) Under this process, 12 interested unemployed youths from all the defined clusters were identified and appointed as Marketing Mobile campaign To expedite the process of Shakti stove dissemination, mobile campaigns were organised in all the new villages along with newly appointed MAs. The objective behind this was to build the marketing skills of the MAs and parallely c Incentive Disbursement Incentives were disbursed to MAs for the month of June 2004. Micro Enterprise Development In compliance with the project objectives, efforts have been made to identify potential Outcome The outcome of above activities is that people are now more aware and have started accepting that now there are better alternatives to their traditional stove. This is clearly evident from the fact that as of now, nearly 425 TARA Shakti stoves have been installed and more and more people are coming forward to be associated with the clean energy programme. q | ||||||||||||||
central India reflects their poor quality of life. The energy usage pattern of the people includes the use of conventional cook stoves (mostly C-shaped, fixed clay structures with single outlets) generating lots of smoke in and around the cooking space, and kerosene lit lamps emitting carbon monoxide, causing serious danger to the health of family members, especially women.
from Shell Foundation. Accordingly, a project titled "Energy services in the rural households and livelihood enterprises in the Bundelkhand region of India", supported by Shell Foundation, is focused on designing a model that services the energy needs of rural households and communities. It will create an enterprise support system and strengthen livelihoods at the village as well as block level. 
associates and a workshop to this effect was organised in TARAgram. These marketing associates will be paid incentives/commission on different sales slab on a monthly basis. Initially, project team, used to assist them in creating awareness and hence build up their marketing skills. Apart from this, a fortnightly meeting of all MAs is regularly being held to review their progress and listen to their problems (if any) and find solutions for the same.
reate awareness and mobilize the community in new villages regarding clean energy products and services. This resulted into rapid dissemination of Shakti stoves, as 200 stoves were installed between 1st May to 30th June 2004 as compared to 177 installed between November 2003 to April 2004.
The highest incentive of Rs. 960 was paid to Mr. Vinod Yadav of Kuwarpura village of Niwari cluster, who sold 16 stoves in the month of June 2004 and the lowest (Rs. 528) for 11 stoves being paid to Srimati Guddi Devi of Thona cluster, Niwari. The disbursement of incentives created a lot of enthusiasm among the MAs as is clearly evident from the fact that Mr. Vinod Yadav got another order of 15 stoves from one of his target villages. 
entrepreneurs for production and marketing of TARA Shakti Stove. As a result of this, two existing MCR (Micro Concrete Roofing tiles) entrepreneurs and a group of unemployed youths from a target village have shown keen interest in manufacturing and dissemination of TARA Shakti stove.