Customisation vs Standardisation - a case study of recent developments in Ferrocement Technology V Sriraman |
Standardisation
of a product or technology is a very important step in its wide spread
popularisation and acceptance amongst people. In the absence of defined standard
size, shape and other characteristics the promotion of the product at a large
scale becomes difficult or in many cases, next to impossible. This is because
the product is not clearly defined in terms of its characteristics. A product
may not be standardised at the time of its market launch, it would, however,
have to set up parameters of quality and performance very quickly in order that
product definition gets well established in the market.
This is applicable to building products also. Take the example of steel
reinforcement bars. You can buy steel bars in diameters ranging from
6,8,10,12,16 mm and so on. You do not get 13 mm diameter. Why ? Because the bar
sizes are standardised. Only then can it be marketed in a big way. Similarly
take the case of panels or boards. You can buy these only in standard sizes. It
becomes simpler to mass market a product when it is well defined in terms of its
size, weight, strength etc.
Development Alternatives, has been working on the Ferrocement Technology
especially for Roofing applications since the past 6 years. With a view to
promote the product and the technology in India, Development Alternatives has
standardised the product and the technology package with support of the Building
Materials Technology Promotion Council (BMTPC).
The standardisation is in response to the market needs of rural and peri-urban
Bundelkhand region for the rural housing and institutional market segments. The
shape, curvature, thickness, reinforcement etc. and even the length of roofing
channels is standardised for achieving cost effectiveness, which is necessary
for the purpose of large scale dissemination of Ferrocement technology. The
product is available in standard length of 4.6m, 5.4m and 6.1m. The channels
have very high acceptability in institutional buildings and are particularly
suited for ease of construction. Experience has shown that the Ferrocement
Roofing Channels are highly suited for mass housing; albeit.
Customisation for
Mass housing
CARE, India has initiated a mass housing
program for the rehabilitation of cyclone affected families in coastal Orissa.
In order to guarantee safety of human life, the buildings are required to be
cyclone resistant and offer protection against accompanying floods. The standard
response of commercial contractors has been to resort to prolific use of
reinforced cement concrete (RCC) structures and roofing. This entails high costs
and is contingent upon supply of stone aggregate from regions on the
Orissa-Andhra Pradesh border.
The scale of the project, initially 1400 houses, warranted a search for
innovative solutions for roofing. A flat roof was needed for access with
adequate resistance to damage under cyclonic conditions. Ferrocement roofing
channels with a shallow profile were specially designed to be prefabricated. The
production equipment was customised to mass produce roofing channels using
locally available sand and cement. The roofing channels are specially anchored
to be superstructure for providing stability. The length of the product has been
standardised and is 3.0 m. This ensures economy in manufacture, handling and
transportation.
Rectangular
profile Ferrocement Roofing |
Short span
shallow profile Ferrocement Channel |
Customisation for
Special Applications
A unique requirement was furnished by the Ladakh Buddhist Association for
providing a roofing solutions applicable in Leh.
A light roofing product, which should be precastabale (prefabricated), cement
based, cheaper than conventional roofing systems and provide savings in resource
consumption were the criteria for design. A rectangular shape was required to
blend with the architectural tradition of Leh, Ladakh. The product namely,
Ferrocement rectangular channels have been custom-designed with the above
requirements for a very large shopping complex in Laddakh district. The product
customisation was done in association with M/s Sanjay Prakash Associates who are
the consultants to the clients.
The product was designed and tested and the complete production system has been
fabricated and shipped to Leh. Production and installation will be managed by
members of the Association.
These examples are used to illustrate the tremendous potential of Sustainable
Building Technologies in responding to a wide variety of customised needs for
mass roofing. Being cement based, they can be produced in the vicinity of their
use. q
The author
Coordinates Technology
and Product Design and Development
activities at Development Alternatives,
Email: tara_gram@yahoo.com