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Getting Acceptance for
Alternative Thinking: The Janaharsha Experience T.V. Ramanamurty , A.M.I.E. J anaharsha is the name of a fresh corporate breeze from the south - A different breed of ethical corporate movement, that shattered the routine notions in Andhra Pradesh Real Estate Business. The Company that registered a record growth rate and established a clear lead in all spheres of real estate trade within a short span of about three years. In fact, the word Janaharsha means "People’s Happiness".It all started around three years ago in Hyderabad when a handful of sincere and committed youth, involved in some Real estate outfits in different positions, gathered and started questioning themselves". Till then, the story of Real Estate in Hyderabad for the past couple of decades was almost routine and pale. People were being offered bare plots with almost dismal development. Besides all this, there were a lot of title disputes, uncertainties, problems etc. Janaharsha’s first venture Dream City, a novel concept which rightly combined the benefits and comforts of a green garden to the facilities and infrastructure of a residential breathed in a fresh lease of life into the otherwise dying trade. Janaharsha’s present venture Dream City-II has improved upon this concept and enriched it with many more components. Dream city-II, which is expected to be the India’s biggest garden township, has many specialties to its credit. It is designed in a systematic way, complete with phases and sectors that have wide spacious roads, provisions for all amenities like parks, lakes, bus stops, hospitals and many more surprises. The method of plantation too is scientific i.e. multi-storied plantation with Drip irrigation maintained by the experienced Horticulture department. The layout comprising different sizes of plots to cater to different sections of the society. An exclusive mini hill view Holiday-Resort has also been planned for the pleasure of the members of the township.
Genuine Endeavour Within such a short span, Janaharsha has successfully earned a distinct recognition through its projects and a rich reputation through its conduct. It has conducted many programs on national unity and communal harmony, and supported many social activities like medical camps along with many cultural activities like art exhibitions, 'Kavi' sammelans, fund collections for army welfare and felicitations etc. Eminent poets, academicians, painters, professors, social workers, journalists, freedom fighters and officials have participated in all Janaharsha programs. Marketing Janaharsha has created new standards by providing spot registration facility in all its ventures from the day one. Janaharsha meticulously made efforts to create a genuine, dependable, scientific and highly result-oriented marketing network to carry out the task. The high voltage training camps, educative workshops, symposiums, conferences, seminars and informal operations resulted in emergence of an incomparable, ethical and highly professional marketing network ever created in Andhra Pradesh real estate.
Janaharsha and Hydraform Janaharsha opted for the eco-friendly Hydraform technology to construct the first farm house in its prestigious Dream City-II project. Initially, there were a lot of queries. Janaharsha’s marketing teams have been trained in detail to face the new challenge. The beauty and viability of the Hydraform technology has been explained to thousands of Dream City-II members. Production of Hydra form blocks started on April 26 this year in Dream City-II. Development Alternatives has provided the much needed assistance to Janaharsha in terms of technical expertise. A training program on Hydraform building system, (on 29-31 Aug’99), jointly conducted by Development Alternatives and Hydraform Pvt. Ltd. at Dream City-II has proved to be extremely useful for the Janaharsha Engineering department. The construction of the first farm house with Hydraform technology in Dream City II is in good progress. The Hydraform building system has already generated an immense interest in Hyderabad. The impressive progress made in the past couple of months in this direction, is certainly hinting at the future possibilities that are likely to take place with Janaharsha joining hands with DA and Hydraform. This experience clearly depict that a genuine concept coupled with genuine efforts is a definite triumph. q
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