any
relevant studies provide evidence that India is a great place for women
entrepreneurs and that in the wake of economic liberalisation and
globalisation their number is increasing. Unleashing the entrepreneurial
potential of women is one of the best ways to make them start
sustainable businesses and one of the most effective and lasting ways to
help families and communities prosper.
Empowering women provides more
choices for women and creates female role models and mentors in places
where their economic opportunities have historically been limited. In
the rural areas of the country, many home-based retail shops are run by
men and women of the household on a full-time or a part-time basis but
unreliable electricity service can make such businesses difficult to
manage. To address this problem and thereby help the shop owners
increase their earnings we at Technology and Action for Rural
Advancement (TARA) provide them a solution through solar powered
electricity.
"Literacy to Self Reliance" a
package developed by TARA Akshar, is a flagship programme of the
Development Alternatives (DA) Group initiating women into Hindi reading,
writing and counting in a short span of 56 days (112 contact hours).
This programme, in its subsequent stages, teaches women various
additional skills needed for starting a small business or obtain a
gainful employment. Emphasis is laid on the cultivation of
entrepreneurial skills in the female population so as to help them raise
their status together with increasing family incomes and boosting local
economy simultaneously exercising a positive impact on the next
generation. This newsletter discusses the success stories of TARA’s
projects run under ‘Hariyali, Sampannnata and Udyamita’. The silver
lining here that needs to be highlighted is the boost given to the local
economy of the area where they are being implemented.
Several affirmative measures by
way of programmes and schemes need to be initiated to bring women into
the mainstream of development, especially by introducing them to
entrepreneurial skills. Interventions could be focussed on
entrepreneurial training as it has a tremendous potential towards
empowering women and transforming the society. Yet this potential
remains largely untapped, as only 10 per cent of the entrepreneurs in
India are women. Making women folk financially literate, training them
in life skills and eventually preparing them to run a home based
business could be crucial to the local economy. Additionally,
information on technical innovations for some crafts and trades (for
example improved looms etc.) should be widely disseminated. A suitable
model for womens’ financial inclusion must be worked out, too. Similar
initiatives are required to bring about a change in women’s status and
this aim can be achieved only when they become self reliant. Women need
to have insights into market trends and tools to reach out to these
markets. There is a need for policy and institutional framework in
developing their entrepreneurial skills, providing vocational education
and training for the economic empowerment of women. Finally, this will
only be possible when we, the people of India, make our country a safer
place for women to live in.
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