|         TARA Fly Ash Technology:        Way forward for green enterprises
           TARA MechRam-MX The         TARA MechRam-MX, high capacity fly ash technology, is an innovative         solution to meet the aspirations of entrepreneurs promoting green         technology in the SME sector. Brick making in India faces multiple         challenges  rising energy costs, uncertain labour availability and         environmental activism. Leading entrepreneurs, wiling to invest in clean         and green technologies seek to optimally use capital, technology, energy         and human power. TARA Machines & Tech Services         has delivered on this expectation with a state-of-art production system         for fly ash utilisation that manufactures high quality and high         consistency bricks. The hydraulically operated TARA         MechRam-MX is an elegant, integrated production system with a simple         operating machine that compresses the fly ash mix into the desired brick         size. The machine is equipped with mechanised feeding from pan mixer         through hopper cum conveyer system. Each moulding mechanism produces         four bricks each cycle; and the full package produces 1000 bricks per         hour. TARA MechRam-MX can produce different sizes of bricks, 230 Χ 108 Χ         75 mm being the most popular one. TARA MechRam machines produce standard         brick size. Frog is optional. Auxiliary equipment consists of two pan         mixers, conveyor system, hydraulic pallet truck and wheel barrows for         feeding raw materials. Service Package TARA Machines recognises that         value to prospective clients is enhanced through its technology service         package, necessary for best utilisation of the equipment under real-life         field conditions. The TARA MechRam-MX package includes:          Material testing and         determination of optimum mix           Site lay out          Material selection and         product testing          Training and         commissioning          Post-production technology         support Case Study:Orissa leads the way
 In Orissa 70,000 acres of land         is being used for storage and disposal of pond ash. Major power         generators are NTPC, NALCO, OPGC, SAIL, IMFA, INDAL, JINDAL, among         others. Fly ash is freely available in the State. There is a growing         trend to invest in fly ash business due to general perception of rising         coal prices, labour problem in red brick manufacturing sector and         increase in brick prices. In Orissa, there are more than 100 fly ash         enterprises that have entered the business during the last one year.         TARA Machines launched its fly         ash technology portfolio in the market of Orissa in April 2011. TARA         Machines has established the technology with machines at Bhuban district         of Dhenkanal for M/s R K Bricks and at Pataranga village district of         Jajpur for M/s Hara Chandi Fly Ash Bricks. TARA Machines delivers         technology solutions to the entrepreneur for better and quality         products. Bricks are easily marketable in local areas with reasonable         margins. Many more people are interested in setting up of new fly ash         brick production units.  Hara Chandi, situated at         Pataranga village, Korei block near Jajpur, is set up on 26 acres of         land. Mr. Nimai Rout, proprietor of Hara Chandi, runs the enterprise         adjacent to the new TATA project in Kalinga Nagar, Jajpur, a rapidly         developing industrial area. The enterprise was founded in April 2011. He         has taken enterprise finance from the State Bank of India. He is         currently using fly ash, sand and cement for making bricks. Fly ash is         sourced from Jindal Power Plant, Jajpur, almost free of cost. Sand is         sourced from the river located at a distance of two to three km. He has         produced 1 lakh bricks prior to the monsoon season. He is satisfied with         TARA Machines fly ash technology, the quality of services and also         MechRam-MX machine package.  Mr. Rout is in the reputed         business of running a four wheeler repairing workshop. In addition, he         is a building contractor for a long time. He has shown keen interest in         TARA fly ash technology from its initial days in the State. His interest         in the product developed mainly on account of power savings, less human         power requirement and quality products. Investing into the waste         utilisation TARA fly ash technology has consolidated his position in the         market due to better product quality and increased margins from higher         realisation.  He uses produce of his         enterprise in his own construction work too. He has strategically set up         the enterprise at Jajpur keeping the TATA project in mind. His analysis         shows that the requirement for fly ash bricks will increase in the times         to come. Its common knowledge that Jajpur is increasingly becoming the         favourite location of the builders. The future of Mr. Rout looks bright         as he plans to expand the production capacity of Hara Chandi to 50 lakh         bricks per annum with TARA MechRam-MX technology. q
        
        
         Naresh Dasndas@taramachines.com
 Dr. Arun Kumarakumar@devalt.org
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