Bringing About Social
and Economic Change
P oor
India exists in almost all parts of the country, but in terms of sheer
population, it is concentrated in certain regions. The largest of these
regions is a contiguous area of central and eastern Maharashtra,
Chhattisgarh, southern, central and eastern Madhya Pradesh, Uttar
Pradesh, and all of Jharkhand and Bihar. Around 40% of India’s
population lives in this region, and an estimated 100 million people
living here are, by any estimation, extremely poor.
Eight years ago, Development Alternatives (DA) took a giant step into
the social development sector to create history with the establishment
of the largest civil society initiative against poverty in India till
date.
The Poorest Areas Civil Society (PACS) Programme (2001-2008) is
supported by the UK Government’s Department for International
Development (DFID) and is managed by Development Alternatives (DA) with
its consortium partner Pricewaterhouse Coopers (PwC). The programme has
reached out to over 9 million poor rural households living in 94 of the
poorest districts of the country. The programme also reached out to the
vulnerable and marginalised sections of people living in around 131
slums and 10 municipal corporations in Madhya Pradesh and Maharashtra.
More than 80% of the population covered by the programme was from
scheduled castes, scheduled tribes and backward classes, and the
remaining proportion from the general class was also economically
vulnerable.
The programme reached out to this large section of India’s marginalised
population through over 600 civil society organisations (CSOs). Project
proposals were invited from reputed CSOs that met statutory and other
requirements for working under the programme.

Unlike most civil society initiatives that focus on service delivery or
creation of assets, the PACS Programme addressed the poverty alleviation
needs of the target population through a rights-based effort, with two
broad objectives:
• Enabling the poor to realise their rights and entitlements through
just and democratic means
• Strengthening the capacities of CSOs associated with the programme so
that they could have better long-term impact in remote and
underdeveloped areas where government and market reach is limited
To ensure effective realisation of rights and entitlements of the poor
over a long term, the programme emphasised the formation of community
based organisations (CBOs), which could be educated and trained in
various ways to work as local advocacy/pressure groups, savings and
alternative livelihood support groups, and groups meeting special needs,
such as the needs of people with disability or the elderly people. In
all, over 40,000 CBOs have been formed in the project areas, including
22,000 women’s self help groups (SHGs). Working under the guidance of
CSOs, these CBOs ensured access to a range of entitlements such as
public distribution systems (PDS) rations, actual realisation of surplus
land allotments, Indira Awas Yojana benefits, old age and widow
pensions, scholarships, disability pensions and wage employment under
the Food For Work programme and the National Rural Employment Guarantee
Scheme.
An analysis of the data collected from programme CSOs showed that till
June 2007, 6 lakh people from approximately 3.3 lakh families were able
to access entitlements in the project areas. In monetary terms, the
entitlement benefits were highest in India’s most backward state, Bihar.
Furthermore, there were several other achievements, such as proper
functioning of the midday meal scheme in schools, regular attendance of
school teachers and health workers, greater participation in Gram Sabha
meetings, higher elected representation in the Panchayati Raj
institutions, community control over illegal exploitation of natural
resources, community maintained safeguards against starvation deaths and
floods, and recognition of community strength by officials and
policymakers.
These attainments were recorded in an extremely challenging, even
hostile, social and political environment. Over two-thirds of the
districts covered by the PACS Programme were severely affected by
Naxalite violence. In remote areas of these districts, where CSOs
usually worked, the presence of a local administration is extremely
thin, at times non-existent. In other areas too, programme CSOs had to
battle with insensitive officials, deeply entrenched systems of
corruption, powerful vested interests, gun lords and uncooperative upper
caste/class villagers. A number of entitlement realisation campaign
tactics had to be used: identifying and lobbying with sensitive
officials at higher levels, using the local media to highlight issues
and pressurise the administration, submitting bulk petitions and, when
all else failed, organising morchas (rallies) and demonstrations of
hundreds and thousands of the rural poor.
It gives me great pride to say that in most of these campaigns, women
were at the forefront, and that the biggest achievement of the programme
was that it enabled the underprivileged to overcome the sense of fear
and helplessness; the programme helped lakhs of poor people recognise
and use the power of their voice in a democratic manner.
DA-PwC supported the CSOs and guided the programme in a number of ways.
They were acutely aware of the fact that most CSOs associated with the
programme were small organisations with grassroots strength but without
sufficient expertise and experience in financial management, reporting
and other important requirements. With sensitivity towards the varying
strengths, weaknesses, backgrounds and organisational cultures of
project CSOs, DA-PwC organised training and orientation programmes to
put in place rigorous mechanisms for financial accountability,
monitoring and performance. The MC also built the capacities of CSOs to
work with gender sensitivity and a sharp focus on the most marginalised
sections of society. The Management Consultants (MC) welcomed and
wholeheartedly supported innovative approaches, even when they carried
the risk of failure. In each state, learning platforms were set up
through quarterly workshops of all CSOs and theme-based workshops and
consultations, with the participation of leading experts and
practitioners from relevant fields. Throughout the programme structure,
a unique Monitoring, Evaluation And Learning (MEAL) system was
operationalised to facilitate self assessment and reflection.

In these efforts, the MCs took the help of a large number of Resource
Organisations (ROs). In all, the programme used the expertise of over 60
ROs from different knowledge domains and geographies. The MC also used
some communication agencies to support media advocacy efforts and guide
the CSOs in effective use of both traditional and new media.
While putting in place elaborate mechanisms and processes to ensure
quality performance, the MC took it upon themselves to adopt a flexible
approach so that both individual CSOs as well as the programme as a
whole could proactively address the emerging needs, opportunities and
challenges. Thus, responding to community needs, the MC introduced a
livelihoods component in the project. Apart from providing a host of
training opportunities for both CSOs and communities in the area of
alternative livelihood generation, the MC helped forge links with
financial institutions. Then, with the enactment of the National Rural
Employment Guarantee Act (NREGA) and the Right to Information (RTI) Act,
the MC initiated a major shift in programme processes so that CSOs and
communities could be empowered to use these powerful legislations to
enhance the incomes of poor households and secure entitlements. On the
eve of Panchayat elections in Uttar Pradesh and Bihar, DA-PwC initiated
large-scale voter awareness campaigns, which resulted in many CBO-supported
Dalits and women candidates being elected for the first time.
The MC also initiated and supported policy advocacy, at various levels,
on the NREGA, child rights, trafficking of women and children, Right to
Food Campaign, RTI, and livelihood needs of people with disability,
joint forest management, drought, land rights and various other issues.
To broad base the advocacy efforts and attain critical mass, the MC
frequently worked in association with other large civil society networks
and campaigns, such as the Uttar Pradesh Voluntary Action Network (UPVAN),
Voluntary Action Network India (VANI), Wada Na Todo Abhiyan, and
National Conference of Dalit Organisations (NACDOR). In Maharashtra, the
MC initiated a broad-based civil society forum to address the issue of
recurrent drought in two of the most backward regions of the state. This
forum today has over 400 CSO partners, most of whom were not associated
with the PACS Programme.
With the Indian economy growing at around 9% per annum, it is
unfortunately all too easy to forget that the biggest and most
intractable challenge faced by the country is widespread poverty. No
doubt, official statistics show a major decline in the poverty rate, but
the estimation does not capture all the dimensions of poverty, including
hunger, vulnerability to frequent illnesses, lack of education and
skills required to compete in a modern economy, dearth of livelihood
resources, role of the underprivileged in policymaking, and little
control over the available natural resources.
The PACS Programme has build up an extensive network of NGOs, which has
further helped build thousands of CBOs, resulting in a process of
positive change taking place in the lives of millions of poor households
that had been completely bypassed in the nation’s development process.
Many CSOs and CBOs now have the confidence and ability to leverage
further resources to strengthen their institutions and facilitate
development in their villages.
While all those associated with the PACS Programme can be justifiably
proud of its achievements, it must be remembered that bringing about
substantial social and economic change in India’s most deprived
communities is not an easy or a quick endeavour. Ingrained systems of
oppression and exploitation that have been in place for centuries cannot
be wiped away in a few years. What the PACS Programme has achieved is
just the beginning of a long process of change. If the process has to
continue and India is to avoid the social alienation and environmental
degradation that could destroy the dreams of all — not only the poor but
also the rich — everybody out there must support civil society in its
efforts: government, media, donors and the urban upper crust that lives
in islands of affluence.
And for Development Alternatives, the road ahead is right where we stand
today. Our commitment towards the underprivileged and deprived sections
of India remains as strong as it was when we started out twenty five
years ago!
q
Kiran Sharma
ksharma@devalt.org
Back to Contents
|