| Bringing About Social and Economic Change
   Poor 
        India exists in almost all parts of the country, but in terms of sheer 
        population, it is concentrated in certain regions. The largest of these 
        regions is a contiguous area of central and eastern Maharashtra, 
        Chhattisgarh, southern, central and eastern Madhya Pradesh, Uttar 
        Pradesh, and all of Jharkhand and Bihar. Around 40% of India’s 
        population lives in this region, and an estimated 100 million people 
        living here are, by any estimation, extremely poor. 
 Eight years ago, Development Alternatives (DA) took a giant step into 
        the social development sector to create history with the establishment 
        of the largest civil society initiative against poverty in India till 
        date.
 
 The Poorest Areas Civil Society (PACS) Programme (2001-2008) is 
        supported by the UK Government’s Department for International 
        Development (DFID) and is managed by Development Alternatives (DA) with 
        its consortium partner Pricewaterhouse Coopers (PwC). The programme has 
        reached out to over 9 million poor rural households living in 94 of the 
        poorest districts of the country. The programme also reached out to the 
        vulnerable and marginalised sections of people living in around 131 
        slums and 10 municipal corporations in Madhya Pradesh and Maharashtra. 
        More than 80% of the population covered by the programme was from 
        scheduled castes, scheduled tribes and backward classes, and the 
        remaining proportion from the general class was also economically 
        vulnerable.
 
 The programme reached out to this large section of India’s marginalised 
        population through over 600 civil society organisations (CSOs). Project 
        proposals were invited from reputed CSOs that met statutory and other 
        requirements for working under the programme.
 
  Unlike most civil society initiatives that focus on service delivery or 
        creation of assets, the PACS Programme addressed the poverty alleviation 
        needs of the target population through a rights-based effort, with two 
        broad objectives:
 
 • Enabling the poor to realise their rights and entitlements through 
        just and democratic means
 • Strengthening the capacities of CSOs associated with the programme so 
        that they could have better long-term impact in remote and 
        underdeveloped areas where government and market reach is limited
 
 To ensure effective realisation of rights and entitlements of the poor 
        over a long term, the programme emphasised the formation of community 
        based organisations (CBOs), which could be educated and trained in 
        various ways to work as local advocacy/pressure groups, savings and 
        alternative livelihood support groups, and groups meeting special needs, 
        such as the needs of people with disability or the elderly people. In 
        all, over 40,000 CBOs have been formed in the project areas, including 
        22,000 women’s self help groups (SHGs). Working under the guidance of 
        CSOs, these CBOs ensured access to a range of entitlements such as 
        public distribution systems (PDS) rations, actual realisation of surplus 
        land allotments, Indira Awas Yojana benefits, old age and widow 
        pensions, scholarships, disability pensions and wage employment under 
        the Food For Work programme and the National Rural Employment Guarantee 
        Scheme.
 
 An analysis of the data collected from programme CSOs showed that till 
        June 2007, 6 lakh people from approximately 3.3 lakh families were able 
        to access entitlements in the project areas. In monetary terms, the 
        entitlement benefits were highest in India’s most backward state, Bihar. 
        Furthermore, there were several other achievements, such as proper 
        functioning of the midday meal scheme in schools, regular attendance of 
        school teachers and health workers, greater participation in Gram Sabha 
        meetings, higher elected representation in the Panchayati Raj 
        institutions, community control over illegal exploitation of natural 
        resources, community maintained safeguards against starvation deaths and 
        floods, and recognition of community strength by officials and 
        policymakers.
 
 These attainments were recorded in an extremely challenging, even 
        hostile, social and political environment. Over two-thirds of the 
        districts covered by the PACS Programme were severely affected by 
        Naxalite violence. In remote areas of these districts, where CSOs 
        usually worked, the presence of a local administration is extremely 
        thin, at times non-existent. In other areas too, programme CSOs had to 
        battle with insensitive officials, deeply entrenched systems of 
        corruption, powerful vested interests, gun lords and uncooperative upper 
        caste/class villagers. A number of entitlement realisation campaign 
        tactics had to be used: identifying and lobbying with sensitive 
        officials at higher levels, using the local media to highlight issues 
        and pressurise the administration, submitting bulk petitions and, when 
        all else failed, organising morchas (rallies) and demonstrations of 
        hundreds and thousands of the rural poor.
 It gives me great pride to say that in most of these campaigns, women 
        were at the forefront, and that the biggest achievement of the programme 
        was that it enabled the underprivileged to overcome the sense of fear 
        and helplessness; the programme helped lakhs of poor people recognise 
        and use the power of their voice in a democratic manner.
 
 DA-PwC supported the CSOs and guided the programme in a number of ways. 
        They were acutely aware of the fact that most CSOs associated with the 
        programme were small organisations with grassroots strength but without 
        sufficient expertise and experience in financial management, reporting 
        and other important requirements. With sensitivity towards the varying 
        strengths, weaknesses, backgrounds and organisational cultures of 
        project CSOs, DA-PwC organised training and orientation programmes to 
        put in place rigorous mechanisms for financial accountability, 
        monitoring and performance. The MC also built the capacities of CSOs to 
        work with gender sensitivity and a sharp focus on the most marginalised 
        sections of society. The Management Consultants (MC) welcomed and 
        wholeheartedly supported innovative approaches, even when they carried 
        the risk of failure. In each state, learning platforms were set up 
        through quarterly workshops of all CSOs and theme-based workshops and 
        consultations, with the participation of leading experts and 
        practitioners from relevant fields. Throughout the programme structure, 
        a unique Monitoring, Evaluation And Learning (MEAL) system was 
        operationalised to facilitate self assessment and reflection.
 
  In these efforts, the MCs took the help of a large number of Resource 
        Organisations (ROs). In all, the programme used the expertise of over 60 
        ROs from different knowledge domains and geographies. The MC also used 
        some communication agencies to support media advocacy efforts and guide 
        the CSOs in effective use of both traditional and new media.
 
 While putting in place elaborate mechanisms and processes to ensure 
        quality performance, the MC took it upon themselves to adopt a flexible 
        approach so that both individual CSOs as well as the programme as a 
        whole could proactively address the emerging needs, opportunities and 
        challenges. Thus, responding to community needs, the MC introduced a 
        livelihoods component in the project. Apart from providing a host of 
        training opportunities for both CSOs and communities in the area of 
        alternative livelihood generation, the MC helped forge links with 
        financial institutions. Then, with the enactment of the National Rural 
        Employment Guarantee Act (NREGA) and the Right to Information (RTI) Act, 
        the MC initiated a major shift in programme processes so that CSOs and 
        communities could be empowered to use these powerful legislations to 
        enhance the incomes of poor households and secure entitlements. On the 
        eve of Panchayat elections in Uttar Pradesh and Bihar, DA-PwC initiated 
        large-scale voter awareness campaigns, which resulted in many CBO-supported 
        Dalits and women candidates being elected for the first time.
 
 The MC also initiated and supported policy advocacy, at various levels, 
        on the NREGA, child rights, trafficking of women and children, Right to 
        Food Campaign, RTI, and livelihood needs of people with disability, 
        joint forest management, drought, land rights and various other issues. 
        To broad base the advocacy efforts and attain critical mass, the MC 
        frequently worked in association with other large civil society networks 
        and campaigns, such as the Uttar Pradesh Voluntary Action Network (UPVAN), 
        Voluntary Action Network India (VANI), Wada Na Todo Abhiyan, and 
        National Conference of Dalit Organisations (NACDOR). In Maharashtra, the 
        MC initiated a broad-based civil society forum to address the issue of 
        recurrent drought in two of the most backward regions of the state. This 
        forum today has over 400 CSO partners, most of whom were not associated 
        with the PACS Programme.
 
 With the Indian economy growing at around 9% per annum, it is 
        unfortunately all too easy to forget that the biggest and most 
        intractable challenge faced by the country is widespread poverty. No 
        doubt, official statistics show a major decline in the poverty rate, but 
        the estimation does not capture all the dimensions of poverty, including 
        hunger, vulnerability to frequent illnesses, lack of education and 
        skills required to compete in a modern economy, dearth of livelihood 
        resources, role of the underprivileged in policymaking, and little 
        control over the available natural resources.
 
 The PACS Programme has build up an extensive network of NGOs, which has 
        further helped build thousands of CBOs, resulting in a process of 
        positive change taking place in the lives of millions of poor households 
        that had been completely bypassed in the nation’s development process. 
        Many CSOs and CBOs now have the confidence and ability to leverage 
        further resources to strengthen their institutions and facilitate 
        development in their villages.
 While all those associated with the PACS Programme can be justifiably 
        proud of its achievements, it must be remembered that bringing about 
        substantial social and economic change in India’s most deprived 
        communities is not an easy or a quick endeavour. Ingrained systems of 
        oppression and exploitation that have been in place for centuries cannot 
        be wiped away in a few years. What the PACS Programme has achieved is 
        just the beginning of a long process of change. If the process has to 
        continue and India is to avoid the social alienation and environmental 
        degradation that could destroy the dreams of all — not only the poor but 
        also the rich — everybody out there must support civil society in its 
        efforts: government, media, donors and the urban upper crust that lives 
        in islands of affluence.
 
 And for Development Alternatives, the road ahead is right where we stand 
        today. Our commitment towards the underprivileged and deprived sections 
        of India remains as strong as it was when we started out twenty five 
        years ago!
        
         
         q
 
        
        Kiran Sharmaksharma@devalt.org
 
 
        
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