Green Business Logic: India Context

 

The economic slow down, political instability, climate change and rising social conflicts are making it difficult for us to understand the existing paradigm shifts. The way things are changing, it is a transitory phase for all stakeholders to have a greater responsibility and integrate the climate change imperatives into the business strategies.

In the changing scenario, stakeholders need to infuse sustainability dimensions into international trade and business dimensions into the ‘Green Economy’. Achieving this strategy will help build the role and voice of Micro, Small and Medium Enterprises (MSMEs) of developing countries into the formulation of national and global policies for trade development.

In the arena of developing green business ethics in India, we need to analyse the four critical elements and ponder upon the possible solutions. These four elements are economic growth, environmental resources, jobs and trade dynamics.

As far as Indian economic growth is concerned, we all know that India’s annual per capita income is significantly low and growing at an equally slow pace. Only a few products that the poorer sections buy are made by the organised industrial sector. Sustained economic growth will necessitate a growing demand for products, and the creation of such demands will require opening up of new, lower income markets. This production cannot be realised if MSMEs are not mainstreamed and integrated with both trade development and economic growth. Thereby, India needs to produce more goods and services for basic needs and must generate broader-based purchasing power to buy these goods and services.

Some environmental concerns and the resource utilisation patterns need to be confronted; otherwise it may be too late to recover from the loss. Over the past fifty years, India’s forest cover has declined steadily. Transportation fuels account for half of India’s imports, which is mostly consumed by urban pollution. Water scarcity is now a major constraint in industry, agriculture and households. Millions of villagers move each year to inhuman city slums for their so-called improved prospects. India needs to use a sustainable technology based on renewables and eco-efficiency and then build up stronger, viable production systems at the local level.

The employment generation is getting worse. To close the employment gap by 2015 will require approximately two million jobs every year. Growth of rural off-farm employment is slowing down sharply. The capital cost of creating a job in a large industry is huge and under the present threat of slow down, the attitude of industry is going to be more cautious. Large industries can only generate fewer jobs. MSMEs account for more than two-third of the existing jobs but in an unsustainable manner. India needs to have greater investment in decentralised mini enterprises that use sustainable technology – to create livelihoods and generate products for the local market.

The MSME sector constitutes ~34% of all national manufacturing exports, but the lack of credit is hampering further growth in the sector. Development of green trade and services is not consolidated and access to markets is not yet channelised. Standardisation certifications and quality control measures need to be strengthened for green MSMEs. Currently, there are no quality benchmarks for green businesses. Alternate avenues of financing these MSMEs need to be developed. It has to be aligned with other sectors and advantageous environment for these MSMEs need to be nurtured. Green benchmarks to be institutionalised for penetration in global markets.

In addition to activating effective national and international partnerships in the green business arena, there is a growing need to combine learning, expertise sharing, interactive dialogue, networking, policy advocacy and business matching. Therefore, the green menu for strengthening MSME sector is to:

Engage actively with national and international ‘green’ business stakeholders

Build and enhance national and regional ‘green’ business networks

Use their collective strengths to influence policies and procedures for the growth of business

Institutionalise mechanism to access information on support services like customs clearance, foreign exchange regulations, logistics, quality certifications and insurance mechanisms

Share information on good national and international ‘green’ business practices

Fostering transparency in the formulation of sound green business strategies and developing information and business networks is going to be the key to success. This really is the only way to provide practical solutions for designing constructive responses to the present global economical and climate change concerns and challenges. q

 

Vijay Chaturvedi
vchaturvedi@devalt.org

 

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