onstruction 
        sector is one of the fastest growing sectors in the country with an 
        annual growth rate of 9%, contributing to 8% of the GDP. Within the 
        construction industry, brick production occupies a large share. Brick 
        sector is the single largest source of air pollution and also exerts 
        high pressure on natural resources like soil and coal. The sector also 
        contributes to around 22% of total CO2 emissions in India. It is the 
        second highest consumer of coal at 12.6% of the national demand. 
        Competing soil resource use with agriculture also impacts food security.
        
        Increasing housing and 
        infrastructure needs, rising energy prices, competing resource use, 
        labour shortages and poor working conditions necessitate urgent action. 
        Adoption of energy efficient measures (50% savings in fuel consumption 
        through efficient technologies) can contribute to savings of 100 million 
        tonnes of CO2e/year by 2020. 
        
        Challenges and Potential
        
        Brick sector has a huge 
        potential for GHG mitigation through adoption of clean production 
        systems for emission reduction and improving energy and resource 
        efficiency by industrial waste utilisation and process modifications. 
        Government of India in November 2009 announced to voluntarily reduce its 
        emission intensity by 20-25% on a purely domestic level between 2005 and 
        2020. Technologies like the Vertical Shaft Brick Kiln (VSBK), Zig Zag 
        Kilns, fly ash bricks, hollow bricks etc. can greatly aid in the 
        voluntary reduction announced.
        Although technology options 
        exist, evidence of adoption of cleaner technologies and practices is 
        lacking due to cumbersome regulatory procedures of applying for land and 
        accessing finance; inadequate information, incentives and consumer 
        demand for cleaner, low carbon construction material. Moreover 
        regulation is not strictly enforced by state agencies due to shortage of 
        manpower and knowledge on appropriate technology and legislation.
        The challenge is to integrate 
        technology-policy measures to achieve the twin objectives of augmenting 
        supply while lowering carbon emissions. Another challenge is 
        implementing favourable market and non market incentives to accelerate 
        the uptake of clean production over conventional energy and resource 
        intensive systems.
        The key stakeholders in the 
        policy processes are government departments like Industries, 
        Environment, Mining and Public Works and regulatory authorities like the 
        Central and State Pollution Control Boards. Another set of important 
        stakeholders are technology service providers and financial institutes 
        private and public banks and state departments like MSME, KVIC who 
        offer subsidies and incentives. 
        
        Policy Imperative
        
        Increasing international 
        pressure on cleaner environment and steep increase in coal prices are 
        the key drivers facilitating energy saving techniques for brick 
        production. Some policy recommendations to increase uptake are:.