Recycle paper. It saves life. And it helps to protect our fragile life support systems.

Forests are among the richest expressions of life on our planet. Trees are, of course, the most visible part of a forest. But the other living things that depend on the habitat they create are just as important: the animals, the birds and the insects — and the flowers, the plants and the fungi. And none of these could survive without the tiny lichens and spores and microbes that ultimately drive the very engine of life.

Each of them is valuable for the key role it plays in the ecology of the forest – for its contribution to the health of the forest and to the well-being of all its inhabitants. Each is necessary to weave the rich tapestry of forest life which is the source of so much of our foods, fuels, fibres and fertiliser — not to mention medicines, spices and large numbers of livelihoods.

And, of course, each has a right to life of its own, whatever its utility to the economy.

When we cut down the trees, all these living beings are destroyed. And so are the life supports on which we depend: the ground water recedes, the soil erodes and the amount of deadly carbon dioxide increases in the atmosphere.

When we pollute our rivers, we also destroy myriads of other living things and undermine equally important life processes.  Recycling of paper, by using wastes – used paper, cotton rags and unwanted biomass – saves trees and minimises pollution. No cutting of trees and no chemicals in our water courses mean that use of recycled paper saves both our forests and our rivers. And, naturally, it saves the life that teems in them.

TARA paper is particularly special. It is not only made of recycled and waste materials: it is crafted by the careful hands of highly skilled villagers, most of whom were impoverished women. It creates jobs and incomes while saving the environment.

Remember! One tonne of TARA paper saves 3 tonnes of wood and 100 cubic metres of water – and creates
Rs. 40,000 in wages, giving us:

• 6 trees for life-giving oxygen, soil and water

• 3 years of cooking fuel for one village family

• 25 years’ drinking water for one person

• 1 square foot of land for a waste dump site and

• 1 month’s income for 20 village women

Use only TARA Paper