The Challenge of Talent
Retention
T he
greatest challenge faced today by organisations the world over is
retaining talented employees in the organisation. A debate raging since
many decades has been as to whether to retain them is more important
than finding a successor to the vacant position. Whilst the argument
continues, let us examine the causes, consequences and control of
employee turnover in an organisation. By employee turnover, we mean that
employees of an organisation cease to remain in the services of that
organisation and leave for reasons best known to them.
Some of the causes/consequences could be
classified as:
Dissatisfaction parameter:
Employees are dissatisfied with the salaries, perks and benefits offered
by the organisation they are currently in. They may also be dissatisfied
with their bosses or find their jobs meaningless and unimportant as a
result of which their job satisfaction levels are very low. Further they
may be dissatisfied with career opportunities in the organisation or
even its personnel policies in general. As a consequence of the above,
employees leave to join other organisations which satisfy their needs.
As the wheel of time moves along, they find a third organisation which
offers to satisfy them even more. Thus they change again i.e. they are
perennially job-hopping from one organisation to another.
Alternatives parameter:
Here the employee leaves the organisation
in search of "greener pastures" such as starting his own business,
joining the family business, joining an organisation in a foreign
country or even availing of the Voluntary Retirement Scheme of the
organisation and relaxing at home, living off the interest generated
from fixed deposits and investment. An interesting trend in recent years
has been that many managers leave industry to become consultants or even
faculty in management institutes or go abroad to complete their PhD or
further studies. It is important to note here that the separation here
was not because of dissatisfaction with respect to the present
organisation but because of other available alternatives and
inclinations in that direction by the employees. The consequence here is
that the organisation loses some talented employees for no fault of
theirs. In some organisations some of these employees are even used as
consultants on a retainer basis from time to time. This is possible if
and only if the separated employees are not always in a competitive area
of work.
Personal parameter:
In this case, the employee chooses to separate himself from the
organisation because of personal reasons, such as ill-health, desire to
return to the native place for family reasons, the spouse is transferred
and the current organisation has no branch in the new location and so
on. In the Indian context, women may have to give up their jobs
post-marriage to resettle elsewhere in the country or even
post-pregnancy. As some of the above problems are more common with the
women employees, many organisations have an unwritten policy, which is
widely practiced i.e. to minimise employment of women. This is a very
unfair and biased policy and unfortunately many competent and
well-qualified women have had to suffer. But companies argue that many
women executives, even in today’s Indian context have to quit jobs after
marriage or pregnancy. It is best therefore not to generalise and treat
such cases on their respective merits.
Organisation initiated
parameter:
Sometimes employees have to separate from an organisation as they have
not completed their probation period successfully or they are being laid
off for want of work or their appointment was only on a temporary basis.
In fact it is this aspect of separation that is most unpleasant since
the earlier ones discussed were cases of separation which were employee
initiated. Care must be taken by the organisations to ensure that the
above be carried out as smoothly as possible else, this could create a
lot of negative impressions about the company which could be detrimental
for the organisation’s image in the long run. One major consequence of
this type of separation is that it affects the morale of the employees
at large and creates a feeling of insecurity in general.
Let us realise that today
recruitment has become both a highly specialized area and a costly
exercise too. Once an individual joins an organisation, costs incurred
on him include Acquisition costs i.e. cost of recruitment, selection and
placement and training costs i.e. induction, specialised training and on
the job training. Besides when he separates from the organisation, the
company faces the cost of his position lying vacant besides having to
pay his separation pay and such dues.
Hence organisations today are
focusing on minimising employee turnover with great seriousness.
Some of the control measures
taken are:
•
Having a well-designed
and dynamic compensation and benefits system which is highly
competitive.
•
Providing
opportunities for further growth in the organisation via career
planning/ succession planning.
•
Develop a highly
conducive and pro-active work culture in the organisation where
openness, creativity and commitment are valued.
In many organisations today,
Exit interviews are conducted to obtain feedback from separated
employees about their stint in the organisation. This Exit interview is
conducted in two phases.
Phase I
is conducted as soon as the employee’s boss
receives his resignation letter. The objective of his meeting is to
ascertain reasons as to why the employee wishes to leave the
organisation. If the employee is really worth retaining, attempts are
made to eliminate those dissatisfied if any and retain his services for
the organisation. This decision has to be taken very judiciously else
the employee will use this as a tool to push his demands via a
resignation letter. If an employee withdraws his resignation letter; the
exit interview has achieved its objective of retaining a good employee.
Despite all the attempts made, if the employee still decides to separate
then we move on to Phase II.
Usually the second phase
of the exit interview should be conducted after the employee who has
separated has been paid all his dues and his accounts with the company
have been settled. This ensures that the separated employee provides
candid and unbiased feedback about the organisation’s procedures,
policies and problem areas. All such feedback should be recorded on
paper and circulated to the top management. In order to ensure that a
good discussion is possible, the exit interview should be held in
privacy and conducted by a senior employee of the organisation who is
not the boss or departmental head of the separated employee. If the
feedback duly obtained by this method is looked into seriously, this
serves as a good raw data base through which various irritants and
lacunae in the organisation could be eliminated.
In fact, the exit interview
also has one more spin-off. If the employee parts with a good feeling,
he has a tendency to keep in touch with the separated organisation.
Perhaps over a period of time, he would even like to come back to his
old organisation. Some management’s are conservative and brand the
separated employee as a traitor but many other organisations welcome him
back.
Whilst critics argue that a
continuous inflow and outflow of people into any organisation keeps it
healthy, care should be taken to ensure that the outflow does not exceed
the inflow. Further good employees should be retained and developed to
assume higher levels of responsibility in the organisation. One needs to
remember that employee turnover is not a malady which exists in the
organisation. Hence necessary steps should be taken by an organisation
to identify the causes and keep this turnover at an acceptable level.
Retaining talent and creating a condusive work culture to facilitate
performance would ensure the organisation’s health and success.
q
Shallu Chopra
schopra@devalt.org
Back to Contents
|