his 
            month, tens of thousands of devotees of sustainable development will 
            converge on Johannesburg to discuss how to make the world a better 
            place.
            The central issue that they must come to grips 
            with is that neither extreme affluence nor extreme poverty —wherever 
            they exist, whether in the North or the South — are sustainable. In 
            fact, these extremes are highly effective destroyers, not only of 
            societies but also of nature. Their demands inexorably concatenate 
            through the economy into the natural resource base, producing 
            tremendous pressure on the earth’s biosphere. The rich tend to 
            overutilise non-renewable resources and generate large quantities of 
            waste and pollution. They also appropriate the best agricultural 
            lands and transform these into other uses, creating many downstream 
            ecological hazards. The poor, on the other hand, often have to meet 
            the necessities of survival by undermining their base of renewable 
            resources – the soils, forests and waters – and can end up by 
            destroying them. 
            We need to go beyond the current, unnecessarily 
            polarised debate between the North and the South: both population 
            growth and runaway consumption pose unacceptable threats to 
            planetary survival. Each leads to impoverishment and environmental 
            destruction. Eradication of poverty and elimination of waste are as 
            much ecological imperatives — matters of self-interest, and possibly 
            of survival, for everyone, rich or poor – as they are moral or 
            ethical ones. Unless the pressure on our natural resources is 
            urgently reduced, the very basis of our economies and social fabric 
            will be irreversibly lost, a disaster from which no one will be able 
            to escape. 
            Sustainable development means that first — the 
            basic needs of every human being must be met; and, second — that the 
            natural resource base must be regenerated and conserved. In a 
            developing country, as in any other, a job is the most basic need of 
            all, a means to generate income with which to meet the other basic 
            needs. The third world needs to create some 70 million jobs each 
            year if it is to accommodate the needs of all the new entrants into 
            the job market plus the backlog of unemployed people within a 
            reasonable time frame of, say, fifteen years. 
            The current patterns of industrialisation 
            manifestly have not been able to create these numbers of jobs – and 
            manifestly cannot, with the capital and human resources available. 
            The answer to job creation for sustainable development clearly lies 
            elsewhere. 
            A better mix of large, small, mini and micro 
            industries is now needed. Given the continued failure of policies to 
            address the needs of the small, mini and micro sectors, a proper 
            balance will require greater encouragement and incentives to such 
            industries. But without improved productivity and better management 
            and marketing systems, they can never lead to the quantum shifts in 
            lifestyle that people everywhere now desire. For this, the 
            large-scale success of sustainable livelihoods will depend on our 
            ability to design sustainable enterprises, which in turn need 
            sustainable technologies, sustainable economies and sustainable 
            institutions of governance. 
            These criteria imply that the strategies of 
            development must now turn many earlier paradigms upside down: 
            technologies must be economically viable, institutions must be 
            decentralised, and the environment’s capacity to supply resources 
            must be conserved. To achieve these attributes, we will need whole 
            sets of new concepts: participation, networks, appropriate 
            technologies, the diseconomies of scale, environmental and social 
            appraisal of projects, rapid resource surveys, corporate research 
            and development, and non-governmental action.
            The concept of sustainable livelihoods, first 
            introduced in these very pages some fifteen years ago, championed by 
            us at the Earth Summit at Rio, has now gained wide currency among 
            development practitioners, academia and even governments and 
            international agencies. Indeed, as we approach Johannesburg, it has 
            become a growth industry producing large quantities of research and 
            discussion, and generating large numbers of jobs, if not 
            livelihoods. We must, however, remember that while issues such as 
            empowerment, self-employment and reducing risk and vulnerability are 
            basic to the concept, creating sustainable livelihoods is actually 
            not very difficult: What it really needs is for us to get the 
            technologies, financing systems and markets right – and then to 
            "just do it:."