| The effectiveness and success         of the programme can be attributed to the following factors: •         Unique        - Involves children and youth, the         future citizens, as engines of change, who respond affirmatively to         environmental and social causes  •         Inclusive        - Joins hands with all stakeholders         like government, civic authorities, institutions, corporate sector and         development agencies, bringing like-minded and committed NGOs together         with schools for community action  •         Holistic        - Emphasizes responsible citizenship         and the systems approach, encouraging its members to take a cradle to         cradle ownership of their surroundings •         Continuous         - continuous engagement with the stake holders which creates an         environment movement through large scale awareness generation starting         from households, to communities, towns, districts and country with         senior students training the juniors •         Empowering        - Children and communities are equipped         with scientific tools and skills to address issues of - water, air,         trees, solid waste, bio-diversity, climate change and work for solutions         for environment improvement •         Gives opportunities         for innovations -         Provides the knowledge base and opportunities for         the students to look for and work out innovative solutions The youth brigade holds the CLEAN-India flag         high •         Nearly a million         native trees have been planted and nurtured by the students and         communities across the CLEAN towns and cities.  •         A huge increase in the         green cover of Delhi, doubling it from 10% to 20% of the city’s area •         The Government was         persuaded to introduce greening guidelines, develop annual greening         action plans and put in place a "tree helpline" to address threats to         trees.  •         Digitised maps of         urban water quality in 20 cities and towns, by season and type of source         (groundwater, surface water and piped water) •         Students from over 100         schools recycle waste paper and make their own paper setting examples         for government to follow •         Successful campaigns         to reduce: 1. use of polythene bags by shoppers
 2. fireworks in Diwali, the festival of lights and
 3. artificial and toxic colours during Holi, the festival of colours
 CLEAN-India is a flagship         programme not only in India nut it has also gained international         attention through representation at the international conferences,         conventions and also being part of global consortiums like Youth Portal         for Alliance for New Humanity, Environment Online (International School         for Environmental Awareness), as ZERI (Zero Emissions Research and         Initiatives) Asia partner and being designated Earth Charter, India         affiliate.          
         q   Usha Srinivasanusrinivasan@devalt.org
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