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Its operations are in pre-determined geographical zones wherein it establishes enterprises under franchising arrangements. TBRT often buys back products from the franchises and provides support services, as well as encouraging them to sell directly to the market, which it creates. Thereby ensuring the durability and longevity of the franchises. TBRT in reality is in the perfect position to help Development Alternatives achieve its mission of creative sustainable livelihoods. It makes sure that not only is the technology available to the entrepreneur but that long term demand is ever-present. The first phase of TBRTs business plan focuses on Micro Concrete Roofing Tiles (MCR) technology for its franchise operations, due to its proven profitability at the franchise level and popularity amongst users. With the aim of setting up a self-sustainable franchising network for MCR within geographically identified zones. TBRT is prepare to evolve replicable franchising system for the technologies of the Development Alternatives Group. STAGES IN THE TBRT FRANCHISING SYSTEM (CASE – MCR TILES) Pre-Franchising Stage: TBRT identifies a region where MCR roofing tiles have potential demand and where they do not hold market leadership nor brand image. Thus TBRTs pre-franchising activities are adopted whereby MCR tiles are appropriately positioned among other roofing tiles in the region. The pre-franchising phase is primarily dedicated to establishing the brand image and creating a market for TARAcrete tiles. Franchising Stage: The zonal team initiates the primary elements of franchise management in this stage. A Franchisee Network Zone (FNZ) operates the franchising system by setting up a network of MCR enterprises. Through its professionalised services, FNZ, buys back MCR roofing tiles, and takes on the responsibility of promotional activities, therefore making it easier for the franchisee to sell tiles. |