Social Business Models
There are approximately three billion people unemployed and living on less than two dollars a day, in the developing world. There is evidence that indicates entrepreneurship is a key factor for economic development. One of the most recent tools to have emerged, which fosters such entrepreneurship, is micro-franchising. Micro-franchising is a poverty alleviation tool, at its core. Its primary objective is to promote economic development by developing sound business models. With the objective of being franchised within the low income segments located at the base of the pyramid, micro-franchising represents an opportunity to transfer the necessary tools to the individuals, who can then operate a business successfully.
DA has been the pioneer and has been setting-up franchisees in different sectors over the last 30 years. TARA Machines and Tech Services Pvt Ltd, a social enterprise of the DA group, has partnered with ACC and is setting-up TARA-ACC branded “green building centres”. These franchises are a one-stop shop for all green building requirements, from design to facilitation of construction. Over 15 green building centres will be operational by end of this financial year.
TARAhaat Information and Marketing Services Pvt Ltd., another social enterprise of the DA group, creates micro-franchises to deliver IT-enabled education and skill building products to young job seekers. TARAhaat also creates micro-franchises to implement its large adult literacy program called TARA Akshar. Till date TARA Akshar has made 90,000 women literate. This has formed a strong foundation to scale-up its franchisee operations and now TARA Askhar plans to make 100,000 women literate over the next 2 years.