Communication is an integral part of the development process. It facilitates in reaching out; most effectively, to the relevant stakeholders. DA develops innovative communication strategies, campaigns to create a dialogue among communities; between communities and decision makers at local, sub-national and national level. DA uses the two-way process of employing a range of communication tools and approaches; both traditional and conventional communication tools and products that; empower individuals and communities to take actions to improve their lives, by creating awareness and facilitating behavioural change for sustainable development. Radio Bundelkhand, the first community radio of Madhya Pradesh is one such mechanism of providing voice to the community for its empowerment. Radio Bundelkhad celebrated its 6th Anniversary on 23rd October 2014.
About Radio Bundelkhand: Currently Radio Bundelkhand has 11-hour transmission daily between 07:00 am – 1:00 pm and 5:00 pm – 10:00 pm. These broadcast timings for programs, have been decided by the communities, based on their daily routine. The primary audiences of the Radio Bundelkhand are women, youth, farmers and vulnerable groups of community. The reach is to more than 120 villages in the radius of around 15 km.
Community Engagement: Most of the programs of Radio Bundelkhand are developed with the participation of local community. Community participation is enhanced through inviting local folk singers to the Community Radio station. Radio Bundelkhand follows various program formats including talk shows, expert interviews, documentary, musical programs, radio drama and Phone-in programs.
Use of Bundeli Dialect: One important aspect that differentiates Radio Bundelkhand programs from the other media present in the region; is the use of Bundeli, the local dialect of Bundelkhand in its programs. The songs played during the programs are sung by local folk singers in Bundeli which promotes and contributes towards sustaining the local art forms. Almost all the other media channels including other community radio stations use Hindi as communication medium. But the radio-reporter’s team of Radio Bundelkhand has always used Bundeli in their programs, which has strengthened the connection with their listeners and increased the sense of relativity with its programs. Today there are more than 2000 Bundeli songs recorded by Radio Bundelkhand in the last six years, which is one of the largest collections of Bundeli songs available.